Prime works on a monthly basis with Slovenian Savings & Loan, helping to promote the bank and its programs.
Slovenian Savings & Loan is a community bank that’s been serving the Johnstown community since 1915. Their tagline has been in place for years, and effectively sums up the bank’s competitive advantage — “big enough to serve you, small enough to care.” In other words, they are large enough to offer a comprehensive array of banking services, but pride themselves on being a hometown bank that genuinely cares about its community and individual customers.
Prime developed a marketing plan based around this idea, including a custom website, social media marketing, collateral, and photography.
We developed a custom website to match the bank’s existing branding. To underscore the bank’s hometown feel, we use a great deal of custom photography throughout to provide a sense of place.
We also created a custom, mobile-friendly e-newsletter that echoes the look of the website.
“We are extremely satisfied with the new website. Great artwork and layout, with smooth communication throughout the process. Your knowledgeable staff made the transition from the old site to our new one seamless.Scott R. Malisko, Branch Manager / Slovenian Savings & Loan
Prime assists Slovenian Savings & Loan with its social media, which include Facebook and Instagram.
Prime produces print collateral as needed for Slovenian, including rack cards about new services.
Prime’s sister company, Innovative Tomato, produces videos for lobby monitors placed in Slovenian Savings & Loan’s branches. These videos inform bank customers of new and existing services, as well as upcoming holiday closures.
Innovative Tomato also produces :30 TV spots for the bank.