Brian Law and Shelley Johansson to present as part of JARI’s Lunch & Learn series

We’re pleased to be featured as part of the Johnstown Area Regional Industries’ Lunch & Learn seminar series, held at noon at the JARI Center (160 Jari Drive in Richland). These affordable seminars are just $5, and are designed to help entrepreneurs and people who work for small businesses. To register, contact JARI at 266-3844.

Thurs., Oct. 31: “What’s Your Story? How to Attract and Engage Customers,” by Brian Law. Brian’s presentation will cover:

  • Why storytelling makes a memorable connection
  • How your brand reflects your story
  • Using multiple channels to communicate your story

Thurs., Nov. 7: “The Basics of Media Relations,” by Shelley Johansson. Shelley will discuss:

  • When and why you should write a press release
  • The anatomy of a press release
  • How press release copy is different than advertising copy
  • How to prepare for a media interview
  • Ways to use your press release beyond the media
  • How to respond to positive and negative news attention
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