News

Shelley Johansson to present seminar on Social Media in Marketing

Shelley Johansson, communications specialist for Prime Design Solutions, will present a Lunch & Learn seminar for Johnstown Area Regional Industries (JARI) on Tuesday, October 30, from noon-1:15 pm at the JARI Center for Business Development (160 Jari Drive, Richland Township). The seminar, which includes lunch, is $5 and open to the public with registration.

Shelley will provide an overview of the most popular social media channels and how to choose which are best for your business. Topics will include:

• Facebook: where friends talk to friends
• Twitter: the social medium of news
• LinkedIn: getting down to business
• Instagram: the visual social medium
• YouTube: promoting your business with video
• Putting it all together: how to integrate social media with your website and marketing strategy

Innovative Tomato launches Yarn Crafter for knitters and crocheters

Our sister company, Innovative Tomato, has launched the latest in our series of apps for crafters — Yarn Crafter, available on Google Play and iTunes! Knitters and crocheters will find how-to videos and slideshows, a yarn weight chart, hook and needle size charts, yarn care instructions, calculators and much more — all with the goal of making knitting and crocheting more fun. The introductory price is just $1.99, and frequent updates and additions are expected.

The app joins Wood Crafter, which has been out since Sept. 2017. Five updates to Wood Crafter have already been added, most recently on August 1, 2018. Innovative Tomato is now planning a third app in the series, Fabric Crafter.

Prime assists Unity Coalition of the Southern Alleghenies with logo design

Recently Brian Law, Prime Design Solutions president, assisted the Unity Coalition of the Southern Alleghenies by refining their new logo design. The original design was created by Greater Johnstown High School student Savannah Reitz, and the Coalition asked Prime for assistance in refining it into a professional design. It depicts the phrase “trust in unity,” with the letters “us” outlined in a heart with colors depicting different skin tones, thus representing people of different backgrounds coming together.

We were proud to assist on this worthy effort!