Learning Center

Posts on Websites: SEO and Analytics

  • SEO 101: The Basics of Search Engine Optimization

    Search Engine Optimization (SEO) is the process of affecting the visibility of a website or web page in a search engine’s natural results. Basically, SEO affects how high up on the page a website shows up in search results. Higher rankings = more website traffic. This means that improved SEO will increase the likelihood your website will appear high up in a search engine results page (SERP), and thus increase your traffic. Improving your SEO takes a bit of work, but it may be even easier than you think. Read More »

  • Google continues to emphasize mobile

    The statistics on mobile and tablet use continue to skyrocket. People are spending more time on their mobile devices than ever – mobile usage is now at 60% of time spent online, vs. 40% of desktop-based activity. Some 20% of millennials aren’t using desktop at all.

    These statistics and many others present a compelling case for why your website must be mobile-friendly. But in case that’s not enough to convince you – the search engine giant Google continues to emphasize the importance of mobile. Here are two of the most important ways, and what they mean for your business.

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  • The Technical Stuff that Supports Your Online Presence

    Regardless of the type of business or organization, digital marketing is likely to be a huge component of your promotion strategy. While some listeners will be able to confidently navigate this technological landscape, others find themselves intimidated by the alphabet soup of “https,” “CMS,” IP addresses” and so on. In this podcast we’ll review the common technical areas encountered when setting up a website or email, helping you make decisions about maintenance and keeping your digital presence secure.

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  • Google+ for Small Business

    Google+ debuted in mid-2011 to much fanfare, as the search giant sought to enter the social media landscape. Many people believed initially that Google+ was intended as an answer to Facebook — and by that measure, it wasn’t exactly a roaring success. It’s true that Google+ has some surface similarities to Facebook. But Google+ has its own distinct character, and its benefits go far beyond what meets the eye – and in many ways, far beyond what Facebook can offer, especially for business purposes. Here’s a rundown of what Google+ is, and why it’s an increasingly important part of online promotion for your business. Read More »

  • A Primer in SEO (Search Engine Optimization)

    Most people are familiar with the term SEO, or Search Engine Optimization, and understand that it’s important in the world of digital marketing. But what is it exactly, and how do you get it?

    Search engine optimization means that your company’s website is written, formatted and built to put its best foot forward to search engines (the major ones are Bing, Yahoo!, and above all Google, which dominates with an estimated 75% of the market), in order to maximize the chances that your site will come up in the first few listings when a user is doing a search. In other words, the goal is that search engines will deem your site to be so interesting, high quality, and relevant that it will rank your site higher in search results. SEO does not mean, however, that the site is misrepresenting itself, or in any way trying to trick search engines into giving it a higher ranking than it deserves.

    As such, SEO is a vital part of your marketing effort if you’re prospecting for customers on the web – no matter what your business is.

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  • International Search Engine Optimization

    Search engines work hard to return results listings that they anticipate will be relevant to their users and geographic location and the language of the website play big roles in this. Then there are political barriers, in which countries will block competing international companies.

    Make the website more attractive to the targeted country by tailoring your content to them. An effective way to do this is to have multiple versions of the website based on location. For example, if targeting customers in the UK, create a subdomain for that geographic region (for example, http://uk.primedesignsolutions.com) and have a version of the website in that location. Then, when someone is searching using google.co.uk, the search engine can recognize that a geographically-optimized version is available.

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