Learning Center

Posts on Websites: SEO and Analytics

  • SEO 101: The Basics of Search Engine Optimization

    Search Engine Optimization (SEO) is the process of affecting the visibility of a website or web page in a search engine’s natural results. Basically, SEO affects how high up on the page a website shows up in search results. Higher rankings = more website traffic. This means that improved SEO will increase the likelihood your website will appear high up in a search engine results page (SERP), and thus increase your traffic. Improving your SEO takes a bit of work, but it may be even easier than you think. Read More »

  • Google continues to emphasize mobile

    The statistics on mobile and tablet use continue to skyrocket. People are spending more time on their mobile devices than ever – mobile usage is now at 60% of time spent online, vs. 40% of desktop-based activity. Some 20% of millennials aren’t using desktop at all.

    These statistics and many others present a compelling case for why your website must be mobile-friendly. But in case that’s not enough to convince you – the search engine giant Google continues to emphasize the importance of mobile. Here are two of the most important ways, and what they mean for your business.

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  • The Technical Stuff that Supports Your Online Presence

    Regardless of the type of business or organization, digital marketing is likely to be a huge component of your promotion strategy. While some listeners will be able to confidently navigate this technological landscape, others find themselves intimidated by the alphabet soup of “https,” “CMS,” IP addresses” and so on. In this podcast we’ll review the common technical areas encountered when setting up a website or email, helping you make decisions about maintenance and keeping your digital presence secure.

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