Learning Center

Posts on Websites: Design, Functionality, and Promotion

  • Progressive Web Apps

    What is a PWA?

    Simply put, a Progressive Web App, or PWA, is a website that functions in a way similar to a downloadable, native mobile app. A PWA can be installed and accessed via an icon on your home screen – and can even function offline.

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  • Video Brings Your Website to Life

    Gone are the days of long, text-filled website pages where potential customers are tasked with teaching themselves about the products and services a company offers. These days, many are in search of a short video that tells them the important parts:

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  • Eight Ways to Refresh your Website

    The best part about websites is that unlike print pieces, they’re easily edited and updated. But despite this wonderful feature, it can be all too easy for your website to become stagnant – which can be a problem not only aesthetically, but also in how your website functions. Here are 8 things to look at when you’re refreshing your website.

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  • Myths and facts about getting a new website

    Is your website out of date and needing a design tweak or complete overhaul, or is your business new? Whether you’re replacing an old site or getting your first one, here are some myths and facts about getting that new website launched into cyberspace.

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  • Images for the Internet: What You Should Know

    Search engines use your website’s copy to determine if your site is of interest to people searching for your products and services. But good images help engage your customers and prospects, keeping them interested and reading further – so quality images are crucially important to an effective website. In this post we’ll go over some of the things you should know about choosing images for your website.

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  • Optimizing HTML5 Banners for Web

    Many designers can struggle with optimizing their animated HTML 5 banners for web. Publishers, media companies, ad networks, and independent websites have varying and particularly strict guidelines on file size requirements for what files they’ll take. Some will be generous with their file sizes, allowing up to 200kb, but most want that final packaged file at 150kb at the top end to 100kb or under most of the time.

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Innovative Tomato

Looking for a fresh take on digital and video marketing?

Innovative Tomato


Check out INNOVATIVE TOMATO, our sister company that specializes in digital advertising, mobile app development, and video & motion graphics.

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