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Posts on Social Media: Twitter

• Choosing social media channels that are right for your business

   April 30, 2015  Podcast: 00:46:10

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  By now, most small business owners realize that being active on social media should be an important part of their digital marketing strategy. But there are more social media channels than ever, and the landscape is constantly shifting – it can be hard to determine which channels are most important, and how to prioritize time spent on social media marketing. In this podcast, we’ll talk about how to evaluate the channels available as you develop a social media strategy that’s right for you.

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• Twitter for Small Business

   March 17, 2014  Podcast: 00:58:45

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  There are conflicting reports on how many Twitter users there are – in part because some people lurk and don’t tweet at all, and there are a lot of fake Twitter accounts. But Twitter claims 241 million active users, and it’s one of the oldest social media out there. Although Facebook is still the most popular social medium, Twitter users are active and engaged — in fact, 25% of all social shares are through Twitter. So it’s an audience worth tapping into. Read More »

• Should Your Company Use Twitter?

   March 5, 2012

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  Most of our readers are familiar with Twitter—the social networking website that functions as a condensed version of a blog, allowing users to send “Tweets” (messages up to 140 characters long, and may include attachments, such as pictures, or links to articles). Recent estimates put the number of users in the hundreds of millions, and Twitter can be used on any desktop, laptop, tablet or mobile device. For the business owner, the big question is, “can this networking tool be used to promote my organization?”

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