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Twitter has entered a new era under new ownership as of Oct. 27, 2022, and ever since it’s been rough going for the sixth largest social network. What does the future hold? The answers are far from certain, but here’s more about what we know, and some thoughts about what it might mean for users.
By now, most small business owners realize that being active on social media should be an important part of their digital marketing strategy. But there are more social media channels than ever, and the landscape is constantly shifting – it can be hard to determine which channels are most important, and how to prioritize time spent on social media marketing. In this podcast, we’ll talk about how to evaluate the channels available as you develop a social media strategy that’s right for you.
There are conflicting reports on how many Twitter users there are – in part because some people lurk and don’t tweet at all, and there are a lot of fake Twitter accounts. But Twitter claims 241 million active users, and it’s one of the oldest social media out there. Although Facebook is still the most popular social medium, Twitter users are active and engaged — in fact, 25% of all social shares are through Twitter. So it’s an audience worth tapping into. Read More »
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