Learning Center

Posts on Social Media: Instagram and Pinterest

• Using Facebook’s Business Suite

   December 29, 2021

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  Recently Facebook changed its entire company name to “Meta,” a new, overarching brand that includes not only Facebook but also WhatsApp, Instagram, Oculus (a virtual reality platform), and Messenger. “Today we are seen as a social media company, but in our DNA we are a company that builds technology to connect people, and the metaverse is the next frontier just like social networking was when we got started,” Meta CEO Mark Zuckerberg said when the move was announced. It’s the latest change in a series of seemingly never-ending changes the social media giant has made.

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• Using stories in social media

   September 3, 2019

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  Posting “stories” consisting of one or more images is a hot trend on social media. Essentially, stories are a type of visual post, with the notable fact that they are temporary – they are only a part of your feed for a certain period of time. That’s significant because most people curate their social media feeds very carefully, only posting the most carefully composed shots because they’ll be visible on the feed permanently. Stories allow users to post more authentic, less perfect moments, which of course everyone loves – so it’s not surprising that they’ve become popular.

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• Pinterest for Small Business

   September 7, 2017  Podcast: 00:23:54

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  Pinterest isn’t about knowing everything. It is about fulfilling a creative itch that leads to the formation of personal goals — and reaching those goals. Pinterest gives users a way to connect with others who have similar interests. And unlike any other form of social media, people turn to Pinterest specifically to go shopping. This means Pinterest is highly useful for any business-to-consumer company selling things that are visually appealing.

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• How to attract more Instagram followers

   October 31, 2016  Podcast: 00:26:07

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  We’ve gone over some of the basics of Instagram, including the benefits of using the service for business purposes – and even how to take better photos for social media. In this month’s podcast, we’ll take a look at some Instagram features and updates, and ways to get more followers.

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• Instagram for Marketing

   June 2, 2016  Podcast: 00:21:51

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  If your customers are on social media, Instagram might be a great way to connect with them while building your brand at the same time. Approximately 3.5 billion photos are liked everyday on Instagram, which makes Instagram for marketing an incredible opportunity. However, there are a few things to know if you want to promote yourself effectively. Like any advertising medium, the dynamics are different, and you have to go about it accordingly. Today, we’re going to look at a couple ways to promote yourself using this social medium, and how to make the best impression possible using Instagram specifically.

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• Choosing social media channels that are right for your business

   April 30, 2015  Podcast: 00:46:10

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  By now, most small business owners realize that being active on social media should be an important part of their digital marketing strategy. But there are more social media channels than ever, and the landscape is constantly shifting – it can be hard to determine which channels are most important, and how to prioritize time spent on social media marketing. In this podcast, we’ll talk about how to evaluate the channels available as you develop a social media strategy that’s right for you.

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