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Posts on Social Media: Facebook

  • Making the Most of Groups and Pages in Facebook

    Facebook is a world unto itself, and it continues to evolve. In the relatively recent past, Facebook has indicated that it would put more emphasis on Groups as opposed to Pages. In this article, we’ll go over Groups and Pages, and discuss how you can make the most of both.

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  • Ten Tips to Improve Your Facebook Page

    Facebook is continually tweaking its algorithm to try and keep its users happy. Unfortunately, these changes seldom help those of us who use Facebook Pages to market our businesses. “I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions,” Mark Zuckerberg posted in early 2018, and went on to clarify that “you’ll see less public content like posts from businesses, brands, and media.” This is bad news for businesses, and may require you to rethink how you use Facebook for marketing. Here are 10 quick tips to make the most of this social medium without spending a dime.

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  • How to Harness the Power of Facebook Events

    We all know that Facebook’s organic reach – that is, the number of fans your posts reach without paid promotion – has been declining considerably. Using the “events” Facebook feature is a powerful and under-appreciated way to counteract that trend, and some recent changes to how events work make them more useful than ever. There’s evidence that Facebook is actively working to make events even more relevant, because the more people interact with events, the more time they spend on the social network. If the use of events is appropriate for your business, this guide will help you make the most of them.

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