Learning Center

Posts on Social Media: Facebook

  • Using stories in social media

    Posting “stories” consisting of one or more images is a hot trend on social media. Essentially, stories are a type of visual post, with the notable fact that they are temporary – they are only a part of your feed for a certain period of time. That’s significant because most people curate their social media feeds very carefully, only posting the most carefully composed shots because they’ll be visible on the feed permanently. Stories allow users to post more authentic, less perfect moments, which of course everyone loves – so it’s not surprising that they’ve become popular.

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  • Making the Most of Groups and Pages in Facebook

    Facebook is a world unto itself, and it continues to evolve. In the relatively recent past, Facebook has indicated that it would put more emphasis on Groups as opposed to Pages. In this article, we’ll go over Groups and Pages, and discuss how you can make the most of both.

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  • Ten Tips to Improve Your Facebook Page

    Facebook is continually tweaking its algorithm to try and keep its users happy. Unfortunately, these changes seldom help those of us who use Facebook Pages to market our businesses. “I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions,” Mark Zuckerberg posted in early 2018, and went on to clarify that “you’ll see less public content like posts from businesses, brands, and media.” This is bad news for businesses, and may require you to rethink how you use Facebook for marketing. Here are 10 quick tips to make the most of this social medium without spending a dime.

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