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Posts on Social Media: Facebook

• Using Facebook’s Business Suite

   December 29, 2021

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  Recently Facebook changed its entire company name to “Meta,” a new, overarching brand that includes not only Facebook but also WhatsApp, Instagram, Oculus (a virtual reality platform), and Messenger. “Today we are seen as a social media company, but in our DNA we are a company that builds technology to connect people, and the metaverse is the next frontier just like social networking was when we got started,” Meta CEO Mark Zuckerberg said when the move was announced. It’s the latest change in a series of seemingly never-ending changes the social media giant has made.

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• Using stories in social media

   September 3, 2019

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  Posting “stories” consisting of one or more images is a hot trend on social media. Essentially, stories are a type of visual post, with the notable fact that they are temporary – they are only a part of your feed for a certain period of time. That’s significant because most people curate their social media feeds very carefully, only posting the most carefully composed shots because they’ll be visible on the feed permanently. Stories allow users to post more authentic, less perfect moments, which of course everyone loves – so it’s not surprising that they’ve become popular.

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• Making the Most of Groups and Pages in Facebook

   November 12, 2018

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  Facebook is a world unto itself, and it continues to evolve. In the relatively recent past, Facebook has indicated that it would put more emphasis on Groups as opposed to Pages. In this article, we’ll go over Groups and Pages, and discuss how you can make the most of both.

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• Ten Tips to Improve Your Facebook Page

   April 2, 2018  Podcast: 00:28:54

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  Facebook is continually tweaking its algorithm to try and keep its users happy. Unfortunately, these changes seldom help those of us who use Facebook Pages to market our businesses. “I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions,” Mark Zuckerberg posted in early 2018, and went on to clarify that “you’ll see less public content like posts from businesses, brands, and media.” This is bad news for businesses, and may require you to rethink how you use Facebook for marketing. Here are 10 quick tips to make the most of this social medium without spending a dime.

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• How to Harness the Power of Facebook Events

   January 18, 2016

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  We all know that Facebook’s organic reach – that is, the number of fans your posts reach without paid promotion – has been declining considerably. Using the “events” Facebook feature is a powerful and under-appreciated way to counteract that trend, and some recent changes to how events work make them more useful than ever. There’s evidence that Facebook is actively working to make events even more relevant, because the more people interact with events, the more time they spend on the social network. If the use of events is appropriate for your business, this guide will help you make the most of them.

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• Choosing social media channels that are right for your business

   April 30, 2015  Podcast: 00:46:10

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  By now, most small business owners realize that being active on social media should be an important part of their digital marketing strategy. But there are more social media channels than ever, and the landscape is constantly shifting – it can be hard to determine which channels are most important, and how to prioritize time spent on social media marketing. In this podcast, we’ll talk about how to evaluate the channels available as you develop a social media strategy that’s right for you.

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