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Your company has an established online presence, from your website to your email campaigns to social networking sites. But who controls these accounts? Who might have control of them in the future? If you’re not careful with your online accounts, it may not be you.
Posting “stories” consisting of one or more images is a hot trend on social media. Essentially, stories are a type of visual post, with the notable fact that they are temporary – they are only a part of your feed for a certain period of time. That’s significant because most people curate their social media feeds very carefully, only posting the most carefully composed shots because they’ll be visible on the feed permanently. Stories allow users to post more authentic, less perfect moments, which of course everyone loves – so it’s not surprising that they’ve become popular.
Going “live” is a hot phenomenon on social media, and it’s possible to do it on Facebook, Instagram, and Twitter. Here’s more about how—and why– you might choose to go live.
Social media has enabled direct communication with your customers in a way that’s revolutionized business – not only can you easily communicate with your customers, they can easily communicate with you. That’s an incredible innovation with many advantages – but it’s also not without its challenges. Today we’ll talk about how businesses can handle negative feedback on social media.
One of the most fertile grounds for increased sales can be found in a company’s existing customer base. These individuals have already passed several key steps in the sales cycle —specifically, awareness, attraction, trust, try, and buy.
The next step in the cycle is “repeat” — that is, repeat business, repeated interaction, cross-selling, and support. Catering to existing customers significantly reduces marketing costs, which to savvy marketers means they are worth investing in a bit more than typical prospects.
Today we’ll look at ways in which you can reward these customers for their support, building even stronger ties between them and your business.
By now, most small business owners realize that being active on social media should be an important part of their digital marketing strategy. But there are more social media channels than ever, and the landscape is constantly shifting – it can be hard to determine which channels are most important, and how to prioritize time spent on social media marketing. In this podcast, we’ll talk about how to evaluate the channels available as you develop a social media strategy that’s right for you.
Check out INNOVATIVE TOMATO, our sister company that specializes in digital advertising, mobile app development, and video & motion graphics.