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Posts on Public Relations

• Best practices for corporate sponsorship

   July 3, 2018  Podcast: 00:28:33

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  Corporate sponsorship means your business supports some worthwhile entity or event in your community in exchange for promotion by the entity or event. Many businesses view corporate sponsorship as a form of charity – a way to be a responsible corporate citizen. That’s a big part of it, but corporate sponsorship is also an important and underutilized form of advertising. Today we’ll discuss how you can best use corporate sponsorship to your advantage.

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• Making Media Relations Work for You

   July 6, 2017  Podcast: 00:26:05

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  What story does your business have to tell, and who would find it interesting? Think about that for a second. If media relations isn’t part of your promotion strategy, maybe it should be.

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• How to Handle Negativity on Social Media

   May 1, 2017  Podcast: 00:27:52

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  Social media has enabled direct communication with your customers in a way that’s revolutionized business – not only can you easily communicate with your customers, they can easily communicate with you. That’s an incredible innovation with many advantages – but it’s also not without its challenges. Today we’ll talk about how businesses can handle negative feedback on social media.

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• How to Ace a Media Interview

   October 23, 2014

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  Many people find being interviewed by the media somewhat intimidating – but it doesn’t have to be. Here’s a quick guide to giving a good media interview.

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• How – and When – to Write a Press Release

   October 13, 2014

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  Media relations is an important part of any company’s self-promotion efforts. Here’s a brief guide to how, when and why to write and send a press release.

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