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Search engines use your website’s copy to determine if your site is of interest to people searching for your products and services. But good images help engage your customers and prospects, keeping them interested and reading further – so quality images are crucially important to an effective website. In this post we’ll go over some of the things you should know about choosing images for your website.
Stock photography offers undeniable advantages in price and convenience — but in the long run, custom photography is often a better investment.
Photography is the visual tool used to communicate what an organization is all about, and to show the people in the organization and the operations of everything around it. Getting professional photography of your business and your employees is a worthwhile investment — your business isn’t stock, so why should you use stock photography? But it’s important to can make the most of the opportunity when your photographer is on-site. Professional photographers will do their best to maximize your investment, but you can help by preparing yourself and the surrounding environment for a photoshoot.
Corporate events, fundraisers and other gatherings require a lot of planning, preparation and all-around work. With so many moving parts, it’s understandable that one often overlooked detail is acquiring a photographer to capture images of the happening as it unfolds. But the benefits of having this collection of photographs make it one of the more important factors of the entire event.
You don’t have to be a professional photographer or own an expensive DSLR to take great photos. In this podcast, we’ll go over how you can use your smartphone to practice photography techniques that will enhance the quality of the images you post and really improve your social media presence. Read More »
Check out INNOVATIVE TOMATO, our sister company that specializes in digital advertising, mobile app development, and video & motion graphics.