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Posts on Mobile Marketing

  • QR Codes and Scanning Technology in Marketing

    We know that consistency among all parts of a marketing campaign provides significantly higher results and increases a company’s overall brand value. We also know that supporting print campaigns with online marketing (and vice versa) provides increased returns. So linking both on- and off-line efforts should result in an even more effective campaign, right? Yes – in theory.

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  • Do You Need a Mobile-Friendly Website?

    It has been estimated that one in three adults in the United States owns and uses a smartphone daily. What does this mean for your business?

    Consumers are utilizing their smartphones in increasing numbers, as data plans become more affordable, download times become faster, and information becomes more accessible. In today’s market, companies need to maintain a mobile presence. A mobile website needs to mirror your marketing and branding message, but be tailored to fit on a smaller screen, with condensed, easily accessible information. To put it simply, your mobile site needs to be a smaller, more efficient version of your current website. It needs to reduce the amount of effort taken by a user to gain the information they need. If your company is not currently utilizing a mobile website, you are losing business.

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