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Posts on Mobile Marketing

  • Google continues to emphasize mobile

    The statistics on mobile and tablet use continue to skyrocket. People are spending more time on their mobile devices than ever – mobile usage is now at 60% of time spent online, vs. 40% of desktop-based activity. Some 20% of millennials aren’t using desktop at all.

    These statistics and many others present a compelling case for why your website must be mobile-friendly. But in case that’s not enough to convince you – the search engine giant Google continues to emphasize the importance of mobile. Here are two of the most important ways, and what they mean for your business.

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  • How To Make Your Website Mobile-Friendly

    Mobile phones have overtaken desktop computers as the primary means of accessing information on the Internet. In fact, according to ComScore, an internet research firm, mobile Internet usage has surpassed desktop usage by a significant margin— 51 percent of Internet time is spent on a mobile device, compared to 42 percent on desktops. In this podcast, we’ll take a quick look at the history of web design for mobile, and discuss ways you can adapt your existing website to be more mobile-friendly.

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  • Google Says Go Mobile — Or Else

    User experience (UX) and search engine optimization (SEO) can give your company website an advantage over your competitors. Often, these items have been considered two independent areas, with care taken to ensure one doesn’t negatively impact the other. However, beginning April 21, 2015, UX and SEO are officially married at the hip.

    Search engine giant Google’s primary goal is to ensure users are getting search results they can use — which will now include particular emphasis on the fact that more and more users are performing searches using mobile devices. Google announced on their Webmaster Central Blog that, “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal.” The bottom line is that pages optimized for the mobile user experience will have one more plus in their favor, and will be listed higher in search engine results pages.

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