Marketing Tips Archives - Prime Design Solutions

Posts on Marketing Tips

Creating shareable content
January 3, 2019
The value of content marketing has been proven for years – increased search engine optimization (SEO), fodder for social media and email marketing, team enrichment and more (for even more on this topic, see our blog post). But are you tapping into the potential reach for the content you’re creating? After all, the hard work is essentially done – you’ve developed an idea, wordsmithed it, gone through rounds of revisions and created supporting media – how can you get even more people to see it?

The answer lies in sourcing the help of others. And the way that is done is through sharing.

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How to design if you’re not a designer
July 31, 2018 Podcast: 00:41:49
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Not everyone is a graphic designer – and not every job requires hiring one. Sometimes, in-house is the best, or your only, option. But what if you aren’t as confident in your own design skills? Just like everything else, graphic design has a set of foundational rules that can really improve the outcome of your work.

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Marketing an Inferior Product
February 6, 2018 Podcast: 00:34:13
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Sometimes marketing and advertising gets a bad rap — as though our entire industry has set out to deceive the buying public, willing to do anything to get consumers to part with their dollars. That, of course, is nonsense. The true goal of marketing is to present a message that defines what the product or service is, what differentiates it from others like it, and who might best be served by it. Promoting the newest, greatest product is both fun and easy—who doesn’t want to hear about the latest amazing whatever? But what if your challenge is to get attention for something on the lower end of the excitement scale? Today we’ll look at a few ways to promote a lesser product while still being able to look yourself in the mirror.

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The Do’s and Don’ts of Email Correspondence
January 4, 2018 Podcast: 00:19:07
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Email is a vital way to communicate in the world today. It makes nearly instant, text-based messaging possible between just about anyone at any location. But the ease of sending email doesn’t always mean the message comes through loud and clear. Today we’re going to discuss some do’s and don’t’s of sending email.

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What websites cost and why
August 3, 2017 Podcast: 00:29:06
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A website is one of the most important marketing pieces a business can have, but often the one that is first to feel the effects of a tight budget. Today we’re going to discuss the costs involved in launching a quality website, and why it’s important to invest the right amount of time and money into it.

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Avoid These Common Marketing Mistakes
May 25, 2017
As a business owner or organization leader, there is a certain sense of ownership that is a prominent part of your relationship with your brand. It’s an important attribute, and one that can be a great motivator in working towards the success of your company. From a design and marketing standpoint, however, your personal attachment can sometimes cloud your judgement on the most effective way to present yourself to your prospective customer. Let’s take a look at some common marketing mistakes and what they could potentially convey to your audience.

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