Learning Center

Posts on Marketing Tips

• Creating shareable content

   January 3, 2019

  • 
  • 
  • 

  The value of content marketing has been proven for years – increased search engine optimization (SEO), fodder for social media and email marketing, team enrichment and more (for even more on this topic, see our blog post). But are you tapping into the potential reach for the content you’re creating? After all, the hard work is essentially done – you’ve developed an idea, wordsmithed it, gone through rounds of revisions and created supporting media – how can you get even more people to see it?

  The answer lies in sourcing the help of others. And the way that is done is through sharing.

  Read More »

• Best practices for corporate sponsorship

   July 3, 2018  Podcast: 00:28:33

  • 
  • 
  • 

   Download MP3

  Corporate sponsorship means your business supports some worthwhile entity or event in your community in exchange for promotion by the entity or event. Many businesses view corporate sponsorship as a form of charity – a way to be a responsible corporate citizen. That’s a big part of it, but corporate sponsorship is also an important and underutilized form of advertising. Today we’ll discuss how you can best use corporate sponsorship to your advantage.

  Read More »

• Marketing an Inferior Product

   February 6, 2018  Podcast: 00:34:13

  • 
  • 
  • 

   Download MP3

  Sometimes marketing and advertising gets a bad rap — as though our entire industry has set out to deceive the buying public, willing to do anything to get consumers to part with their dollars. That, of course, is nonsense. The true goal of marketing is to present a message that defines what the product or service is, what differentiates it from others like it, and who might best be served by it. Promoting the newest, greatest product is both fun and easy—who doesn’t want to hear about the latest amazing whatever? But what if your challenge is to get attention for something on the lower end of the excitement scale? Today we’ll look at a few ways to promote a lesser product while still being able to look yourself in the mirror.

  Read More »