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Posts on Marketing Tips

• Creating shareable content

   January 3, 2019

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  The value of content marketing has been proven for years – increased search engine optimization (SEO), fodder for social media and email marketing, team enrichment and more (for even more on this topic, see our blog post). But are you tapping into the potential reach for the content you’re creating? After all, the hard work is essentially done – you’ve developed an idea, wordsmithed it, gone through rounds of revisions and created supporting media – how can you get even more people to see it?

  The answer lies in sourcing the help of others. And the way that is done is through sharing.

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• How to design if you’re not a designer

   July 31, 2018  Podcast: 00:41:49

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  Not everyone is a graphic designer – and not every job requires hiring one. Sometimes, in-house is the best, or your only, option. But what if you aren’t as confident in your own design skills? Just like everything else, graphic design has a set of foundational rules that can really improve the outcome of your work.

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• Marketing an Inferior Product

   February 6, 2018  Podcast: 00:34:13

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  Sometimes marketing and advertising gets a bad rap — as though our entire industry has set out to deceive the buying public, willing to do anything to get consumers to part with their dollars. That, of course, is nonsense. The true goal of marketing is to present a message that defines what the product or service is, what differentiates it from others like it, and who might best be served by it. Promoting the newest, greatest product is both fun and easy—who doesn’t want to hear about the latest amazing whatever? But what if your challenge is to get attention for something on the lower end of the excitement scale? Today we’ll look at a few ways to promote a lesser product while still being able to look yourself in the mirror.

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