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• Best practices for corporate sponsorship

   July 3, 2018  Podcast: 00:28:33

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  Corporate sponsorship means your business supports some worthwhile entity or event in your community in exchange for promotion by the entity or event. Many businesses view corporate sponsorship as a form of charity – a way to be a responsible corporate citizen. That’s a big part of it, but corporate sponsorship is also an important and underutilized form of advertising. Today we’ll discuss how you can best use corporate sponsorship to your advantage.

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• Marketing an Inferior Product

   February 6, 2018  Podcast: 00:34:13

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  Sometimes marketing and advertising gets a bad rap — as though our entire industry has set out to deceive the buying public, willing to do anything to get consumers to part with their dollars. That, of course, is nonsense. The true goal of marketing is to present a message that defines what the product or service is, what differentiates it from others like it, and who might best be served by it. Promoting the newest, greatest product is both fun and easy—who doesn’t want to hear about the latest amazing whatever? But what if your challenge is to get attention for something on the lower end of the excitement scale? Today we’ll look at a few ways to promote a lesser product while still being able to look yourself in the mirror.

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• The Do’s and Don’ts of Email Correspondence

   January 4, 2018  Podcast: 00:19:07

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  Email is a vital way to communicate in the world today. It makes nearly instant, text-based messaging possible between just about anyone at any location. But the ease of sending email doesn’t always mean the message comes through loud and clear. Today we’re going to discuss some do’s and don’t’s of sending email.

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