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Posts on Marketing Tips

• Avoid These Common Marketing Mistakes

   December 7, 2022

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  As a business owner or organization leader, there is a certain sense of ownership that is a prominent part of your relationship with your brand. It’s an important attribute, and one that can be a great motivator in working towards the success of your company. From a design and marketing standpoint, however, your personal attachment can sometimes cloud your judgement on the most effective way to present yourself to your prospective customer. Let’s take a look at some common marketing mistakes and what they could potentially convey to your audience.

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• Progressive Web Apps

   October 7, 2022

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  What is a PWA?

  Simply put, a Progressive Web App, or PWA, is a website that functions in a way similar to a downloadable, native mobile app. A PWA can be installed and accessed via an icon on your home screen – and can even function offline.

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• Eight Ways to Refresh your Website

   June 16, 2021

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  The best part about websites is that unlike print pieces, they’re easily edited and updated. But despite this wonderful feature, it can be all too easy for your website to become stagnant – which can be a problem not only aesthetically, but also in how your website functions. Here are 8 things to look at when you’re refreshing your website.

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• Ten Tips for Working Effectively with your Marketing Agency

   April 13, 2021

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  Working with a marketing agency should ideally feel like you’re working with an extension of your team, rather than merely a vendor. Here are some tips on how you can get the most out of your relationship with a marketing agency.

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• Using Google Trends for Marketing

   October 13, 2020

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  Of the many online tools available for use in marketing, you should absolutely be using trends.google.com, a free online tool created by Google. Google Trends displays analytics of different search terms people are using on its search engine, Google — and you can use this information in a variety of ways to ensure you are doing the best job possible with your digital marketing.

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• Ten Ideas for Effective Business Blog Posts

   September 3, 2020

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  Finding the time is probably the top reason companies don’t engage in blogging, one of the most effective and readily accessible forms of content marketing. But a close second is the challenge of coming up with topics. In fact, this morning in our staff meeting, the discussion of our monthly blog post came up – who’s writing this month’s post, and what it will be about.

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