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Most of us are familiar with tasking associated with the execution of marketing campaigns, but monitoring and evaluation are important steps that are often overlooked. These steps are crucial in getting good results — and in improving your efforts the next time a campaign is launched.
A new year is a great time to sit down and write a marketing plan for your business. Although the task can seem overwhelming, it’s actually not that difficult if you approach it methodically. In this podcast, we’ll walk you through the five major components of a simple marketing plan.
Modern marketing tools have changed the rules, creating a level playing field that is very much to the benefit of small businesses. While high-cost tools are still available, more affordable avenues are extremely effective when it comes to communicating with your customers and prospects.
January is a not only a time for personal reflections and resolutions — for many businesses, it is the start of a new fiscal year. This means budgets are reset, goals are redefined and projections are made.
Whether you have a dedicated marketing department or are of the Do-It-Yourself variety, these efforts include taking a critical look at the upcoming year’s advertising plans.
The beginning of the year is the ideal time to look ahead and set up a plan for the entire year’s marketing efforts. This plan will do more than help you estimate your budget for various promotional campaigns. Creating an annual marketing plan helps you see how you can schedule your initiatives to keep a constant and consistent message in front of your customers.
It’s no secret that running a business requires a large investment of time and money. It can be tempting, especially when the business is a start-up, to try to manage your marketing efforts on a shoe-string (or smaller) budget. It’s a fact that reputation is a key component to every business’s success. However, relying exclusively on word-of-mouth creates far more business development obstacles than the cost savings warrant.
Without argument, a full-scale marketing campaign can require a notable investment. There is a direct relationship between the investment and results of a well-planned, well-executed campaign (both in terms of rate and volume of return). However, budget-strapped businesses can still achieve satisfactory results. The key is in employing strategic marketing tactics.
Check out INNOVATIVE TOMATO, our sister company that specializes in digital advertising, mobile app development, and video & motion graphics.