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Relationship marketing is a marketing strategy that focuses on achieving customer loyalty and repeat business by developing strong, positive relationships with customers through communication and quality customer service. Read More »
Let’s take a look at some cognitive biases that can affect your ability to make a good decision, particularly from a marketing standpoint. We chose a handful of these biases that we think are the most important to be aware of when making a decision, especially if you’re spending money in order to make money.
Most of us are familiar with tasking associated with the execution of marketing campaigns, but monitoring and evaluation are important steps that are often overlooked. These steps are crucial in getting good results — and in improving your efforts the next time a campaign is launched.
A new year is a great time to sit down and write a marketing plan for your business. Although the task can seem overwhelming, it’s actually not that difficult if you approach it methodically. In this podcast, we’ll walk you through the five major components of a simple marketing plan.
Modern marketing tools have changed the rules, creating a level playing field that is very much to the benefit of small businesses. While high-cost tools are still available, more affordable avenues are extremely effective when it comes to communicating with your customers and prospects.
January is a not only a time for personal reflections and resolutions — for many businesses, it is the start of a new fiscal year. This means budgets are reset, goals are redefined and projections are made.
Whether you have a dedicated marketing department or are of the Do-It-Yourself variety, these efforts include taking a critical look at the upcoming year’s advertising plans.
Check out INNOVATIVE TOMATO, our sister company that specializes in digital advertising, mobile app development, and video & motion graphics.