8 Things to Know About Email Marketing Today
May 8, 2014Email marketing is one of the oldest forms of digital marketing, and one of the most popular. In fact, one study estimated that more than 838 billion (BILLION!) e-mails were sent in 2013 alone. Given the sheer volume of marketing email out there – and how crowded your own in-box might be – it might be tempting to dismiss email marketing as outmoded, overdone, and not worth your time. But in fact, email marketing is incredibly effective – according to the Direct Marketing Association, it has an ROI of 4,300%.
