Email marketing has long been a powerful tool wielded by savvy marketers, for good reason — it works. Like anything that drives results, tools and processes associated with email marketing have continued to evolve and improve. In other podcasts we’ve covered some of the standard issues you’ll encounter when just getting started — tools to use, best practices, list building. In this discussion we go further, focusing less on the fundamentals and looking to see how we can improve the results from our email marketing efforts.
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