Email Marketing Archives - Prime Design Solutions

Posts on Email Marketing

Getting More from Your Email Marketing
May 31, 2018 Podcast: 00:34:00
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Email marketing has long been a powerful tool wielded by savvy marketers, for good reason — it works. Like anything that drives results, tools and processes associated with email marketing have continued to evolve and improve. In other podcasts we’ve covered some of the standard issues you’ll encounter when just getting started — tools to use, best practices, list building. In this discussion we go further, focusing less on the fundamentals and looking to see how we can improve the results from our email marketing efforts.

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Email Marketing for Small Businesses
November 7, 2017 Podcast: 00:56:02
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Why have an email newsletter?

Simply put, email marketing provides the best return on investment of any form of marketing, and is useful for both business-to-consumer and business-to-business. Specifically, email marketing is good for:

Promotion of business – such as sales, new projects, portfolio pieces. Any retail business, especially those with an e-commerce storefront, should be using email marketing to promote new products, sales, and special deals. Business-to-business companies can promote new projects, services, portfolio pieces and more. Any business can tout growth, new employees, and so on.

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Building Customer Loyalty Through VIP Rewards
February 2, 2016 Podcast: 00:19:40
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One of the most fertile grounds for increased sales can be found in a company’s existing customer base. These individuals have already passed several key steps in the sales cycle —specifically, awareness, attraction, trust, try, and buy.

The next step in the cycle is “repeat” — that is, repeat business, repeated interaction, cross-selling, and support. Catering to existing customers significantly reduces marketing costs, which to savvy marketers means they are worth investing in a bit more than typical prospects.

Today we’ll look at ways in which you can reward these customers for their support, building even stronger ties between them and your business.

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The Trouble With Responsive E-marketing
January 22, 2015
The mobile market continues to explode – in fact, Target and Amazon report that a whopping 60 percent of November-December 2014 traffic to their websites came from mobile devices like smartphones and tablets. Even more striking, mobile surpassed television as the top “attention medium” in 2014, meaning that people are spending more and more time with their mobile devices. It’s clear that any website that isn’t responsive – that is, built to look good on any size device — is missing a major part of its audience.

But what’s becoming increasingly obvious is that mobile use is important in e-marketing, too. Data from 1.8 billion marketing emails sent in 2013 shows that 41% of all marketing email is first opened on a mobile device, compared to just 28% on a desktop and 22% in webmail. This represents an incredible 30% shift toward mobile from 2011 to 2013.

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How to Get the Most out of Email Marketing
November 3, 2014 Podcast: 00:40:27
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With the increase of social media marketing, many companies have sent their email newsletter out to sea. But people are still emailing every day, and email newsletters are a great way to reach out directly to your customers. Especially with social media saturation and Facebook’s “boosted post” policies, email newsletters and promotions can make it more likely that your subscribers will see your message.

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8 Things to Know About Direct Mail Marketing Today
July 17, 2014
Direct mail is a time-honored marketing technique that can be equally effective for business-to-consumer and business-to-business companies. Here are eight things to know about direct mail marketing now:

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