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First invented in the mid-90s, a Quick Response code is a square bar code that can link the physical world to a digital action when scanned by a mobile device. They debuted to much fanfare, but did not live up to their initial promise in the United States. You may have noticed that QR codes are making a comeback. In this month’s post, we’ll discuss a few of the reasons why this is, and how QR codes might work for you.
Telecommuting was on the rise before the COVID crisis hit the United States in March 2020 – but now it’s the “new normal” for an unprecedented number of people. As of July 2020, Pennsylvania’s Gov. Wolf is asking all workers who can to work from home.
Among the many implications of this is that virtual meetings, once only necessary when participants are not in the same geographical location, are a fact of work life for the foreseeable future. So this month we’ll focus on ways to improve virtual meetings – both as a participant and a presenter — in the age of Zoom, GoToMeeting, and similar technologies.
Chatbots, despite their futuristic name and sudden increase in popularity, have been around for quite some time. Granted, they weren’t always as advanced as they are today, but over the past few years have been implemented into customer service for a wide variety of businesses. Now, with advancements in machine learning for these bots, the possibilities are greater than ever before.
Video has revealed itself as one of the rising stars in the marketing tool world. With any new messaging approach or device, there are new challenges. Today, we’re going to talk about the value in adding video to your marketing strategy and some tips on how to properly manage this new initiative.
Relationship marketing is a marketing strategy that focuses on achieving customer loyalty and repeat business by developing strong, positive relationships with customers through communication and quality customer service. Read More »
Small businesses are always looking for ways to save money wherever they can. For many, the cost of working with a development team to create a website, even one built using an off-the-shelf template, can be prohibitive. These do-it-yourself marketers often turn to website building services, such as Weebly, Wix, or Squarespace. In the right hands, these pre-made templates and drag-and-drop building applications can result in a solid website. However, before investing a lot of your time, it’s best to get a bit of perspective on how these services work.
Check out INNOVATIVE TOMATO, our sister company that specializes in digital advertising, mobile app development, and video & motion graphics.