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Posts on Content Marketing

• Recycling Your Content Marketing

   May 7, 2020

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  We’ve covered the topic of content marketing extensively in this blog. To review, content marketing is exactly what it sounds like – marketing through content, or information, that is useful to the consumer but isn’t selling something directly. Some examples of content marketing might be:

  • A candy company publishing a brochure with tips on keeping kids safe while trick-or-treating
  • A medical brace manufacturer publishing an informational poster illustrating knee and foot anatomy for use in doctors’ offices
  • A financial advisor publishing a blog post about the differences between a Roth and traditional IRA
  • A fashion retailer posting a video on different ways to wear scarves
  • A paint company creating an infographic illustrating how to choose between various types of varnish

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• How to publish a podcast

   December 5, 2017  Podcast: 00:30:12

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  Podcasts are recorded, spoken audio that can be downloaded or streamed at the listener’s convenience – and they’re growing in popularity. Countless podcasts exist on virtually every topic, including marketing, and with the evolution of digital technology they’re quite easy to set up. In this month’s podcast, we’ll go over the basics of how to publish your own podcast.

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• Making Better Designs With a Content-First Approach

   February 28, 2017  Podcast: 00:18:56

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  When working with any marketing company (such as Prime Design Solutions) for a new print or web design, the ultimate goal is to end up with a great-looking product. And there is a lot to be said for something that looks compelling, well-designed, and professional. One element that can often be neglected, however, is content.

  When content is given top priority in a project, your design can be not only great-looking, but a powerful marketing tool — one where every element works towards a common goal.

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• Video: A high-value marketing tool

   January 31, 2017  Podcast: 00:17:39

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  Video has revealed itself as one of the rising stars in the marketing tool world. With any new messaging approach or device, there are new challenges. Today, we’re going to talk about the value in adding video to your marketing strategy and some tips on how to properly manage this new initiative.

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• How to Get the Most out of Email Marketing

   November 3, 2014  Podcast: 00:40:27

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  With the increase of social media marketing, many companies have sent their email newsletter out to sea. But people are still emailing every day, and email newsletters are a great way to reach out directly to your customers. Especially with social media saturation and Facebook’s “boosted post” policies, email newsletters and promotions can make it more likely that your subscribers will see your message.

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• Making Content Marketing Work For Your Business

   April 28, 2014

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  Content marketing is one of the hottest trends in the industry today – in fact, some 92% of marketers are using this technique. Virtually any business can find ways to make it work to their advantage. Simply put, content marketing means you educate and inform customers and prospects about topics relevant to your industry. Thus, you demonstrate your expertise while building relationships.

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