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Posts on Content Marketing

  • Creating shareable content

    The value of content marketing has been proven for years – increased search engine optimization (SEO), fodder for social media and email marketing, team enrichment and more (for even more on this topic, see our blog post). But are you tapping into the potential reach for the content you’re creating? After all, the hard work is essentially done – you’ve developed an idea, wordsmithed it, gone through rounds of revisions and created supporting media – how can you get even more people to see it?

    The answer lies in sourcing the help of others. And the way that is done is through sharing.

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  • How to publish a podcast

    Podcasts are recorded, spoken audio that can be downloaded or streamed at the listener’s convenience – and they’re growing in popularity. Countless podcasts exist on virtually every topic, including marketing, and with the evolution of digital technology they’re quite easy to set up. In this month’s podcast, we’ll go over the basics of how to publish your own podcast.

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  • Email Marketing for Small Businesses

    Why have an email newsletter?

    Simply put, email marketing provides the best return on investment of any form of marketing, and is useful for both business-to-consumer and business-to-business. Specifically, email marketing is good for:

    Promotion of business – such as sales, new projects, portfolio pieces. Any retail business, especially those with an e-commerce storefront, should be using email marketing to promote new products, sales, and special deals. Business-to-business companies can promote new projects, services, portfolio pieces and more. Any business can tout growth, new employees, and so on.

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