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Not everyone is a graphic designer – and not every job requires hiring one. Sometimes, in-house is the best, or your only, option. But what if you aren’t as confident in your own design skills? Just like everything else, graphic design has a set of foundational rules that can really improve the outcome of your work.
Has your brand become stale? Are you finding it increasingly difficult to attract new customers? How do you know if it’s time to revisit your brand in its entirety or simply put more effort into your outdated marketing strategy?
Remember, rebranding is a chance to start fresh — it doesn’t mean you’ve failed or that what you had wasn’t great at one time, it’s simply a reminder of how quickly market trends are evolving, shaping your customers’ perceptions of both you and the competition.
On the other hand, your company may not need a total revamping of its identity. If your competitors are keeping up with the ever-changing times and you are not, you may want to revisit your marketing plan.
As a business owner or organization leader, there is a certain sense of ownership that is a prominent part of your relationship with your brand. It’s an important attribute, and one that can be a great motivator in working towards the success of your company. From a design and marketing standpoint, however, your personal attachment can sometimes cloud your judgement on the most effective way to present yourself to your prospective customer. Let’s take a look at some common marketing mistakes and what they could potentially convey to your audience.
Check out INNOVATIVE TOMATO, our sister company that specializes in digital advertising, mobile app development, and video & motion graphics.
