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Posts on Branding and Identity

• Is rebranding the right move for your business?

   June 6, 2017  Podcast: 00:16:25

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  Has your brand become stale? Are you finding it increasingly difficult to attract new customers? How do you know if it’s time to revisit your brand in its entirety or simply put more effort into your outdated marketing strategy?

  Remember, rebranding is a chance to start fresh — it doesn’t mean you’ve failed or that what you had wasn’t great at one time, it’s simply a reminder of how quickly market trends are evolving, shaping your customers’ perceptions of both you and the competition.

  On the other hand, your company may not need a total revamping of its identity. If your competitors are keeping up with the ever-changing times and you are not, you may want to revisit your marketing plan.

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• Avoid These Common Marketing Mistakes

   May 25, 2017

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  As a business owner or organization leader, there is a certain sense of ownership that is a prominent part of your relationship with your brand. It’s an important attribute, and one that can be a great motivator in working towards the success of your company. From a design and marketing standpoint, however, your personal attachment can sometimes cloud your judgement on the most effective way to present yourself to your prospective customer. Let’s take a look at some common marketing mistakes and what they could potentially convey to your audience.

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• Making Better Designs With a Content-First Approach

   February 28, 2017  Podcast: 00:18:56

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  When working with any marketing company (such as Prime Design Solutions) for a new print or web design, the ultimate goal is to end up with a great-looking product. And there is a lot to be said for something that looks compelling, well-designed, and professional. One element that can often be neglected, however, is content.

  When content is given top priority in a project, your design can be not only great-looking, but a powerful marketing tool — one where every element works towards a common goal.

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• The Psychology of Color in Marketing

   February 2, 2015  Podcast: 00:24:23

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  The use of color is of great importance to anyone that works in advertising. We all know how important color schemes are to brand consistency and we’re also quite cognizant of the messages certain colors send. The power of color lies in its ability to communicate non-verbally. In fact, up to 87% of sensory perception comes to us through color. To marketers, that kind of power deserves a close look.

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• Branding – More Than a Logo

   April 18, 2014  Podcast: 00:36:00

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  If you’ve got a business, you’ve got a brand. Most people think of branding as your logo – but it’s much more than that. Words like branding, marketing, and identity can seem interchangeable. But strong, consistent branding can lead to better results from sales and promotion initiatives, and an improved perception of your company. Whether your brand is an asset or a liability depends on how you’re framing your customers’ view of you, and how well you’re executing the brand. Read More »

• The Competitive Advantage of Consistent Marketing

   January 13, 2010

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  The goal of most professional organizations is to be the first name that comes to mind when a need for your product or service arises. To achieve this lofty goal you must work diligently to be constantly and consistently in your prospective customer’s ear. Most businesses understand the “constant” part of that equation, but what is often overlooked is the “consistent” factor.

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