We see fonts everywhere. They display our messages and information on screens, signs, and just about anywhere else. The difference between picking a font that works and not is having someone be captivated by your words or disregard your message because they are too distracted by the typography. If may seem far-fetched if you do not actively think about the design of everything you see, but it is possible to select an efficient font that will draw the correct type of attention and get your point across effectively.
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