Has your brand become stale? Are you finding it increasingly difficult to attract new customers? How do you know if it’s time to revisit your brand in its entirety or simply put more effort into your outdated marketing strategy?
Remember, rebranding is a chance to start fresh — it doesn’t mean you’ve failed or that what you had wasn’t great at one time, it’s simply a reminder of how quickly market trends are evolving, shaping your customers’ perceptions of both you and the competition.
On the other hand, your company may not need a total revamping of its identity. If your competitors are keeping up with the ever-changing times and you are not, you may want to revisit your marketing plan.