Establishing a Google + Page and linking it to your website should be an important part of every company’s digital promotion strategy, because it creates significant benefits in search engine optimization (for a detailed discussion on how this works, review an earlier Learning Center podcast/article). Further, your Google+ Page should be linked to your YouTube channel, if you have one – YouTube is actually part of Google, so those two social media complement each other in a uniquely direct way, thus further amplifying the SEO benefits.
The concept is simple enough – but the implementation can be challenging. Virtually every business we’ve worked with on this has encountered significant difficulties in getting the website-G+-YouTube trifecta set up optimally. Here are a few of the issues we’ve encountered, and some possible solutions. Read More »