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Posts tagged “website development”

• How To Make Your Website Mobile-Friendly

   January 4, 2016  Podcast: 00:30:32

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  Mobile phones have overtaken desktop computers as the primary means of accessing information on the Internet. In fact, according to ComScore, an internet research firm, mobile Internet usage has surpassed desktop usage by a significant margin— 51 percent of Internet time is spent on a mobile device, compared to 42 percent on desktops. In this podcast, we’ll take a quick look at the history of web design for mobile, and discuss ways you can adapt your existing website to be more mobile-friendly.

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• How to Frustrate Hackers: Security and Your WordPress Website

   September 1, 2015  Podcast: 00:33:00

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  Keeping a website safe from malicious acts is increasingly important, especially when using an open-source content management system such as WordPress. Here’s what you need to know about website security, and how you can minimize the chances your website will be compromised.

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• Mistakes To Avoid in Your Next Web Project

   June 1, 2015  Podcast: 00:43:16

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  At this stage of the game, most business professionals have been involved in a website project to some degree — some only with a marketing/maintenance role, while others have worked on a site launch from the ground up. As technology evolves and new digital strategies are revealed, most of us will find ourselves tasked with a website build or relaunch at some point. Knowing what problem areas to avoid can help you not only produce a better project, but do so in a way that minimizes frustration and rework along the way. Read More »

• The Technical Stuff that Supports Your Online Presence

   September 2, 2014  Podcast: 00:35:03

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  Regardless of the type of business or organization, digital marketing is likely to be a huge component of your promotion strategy. While some listeners will be able to confidently navigate this technological landscape, others find themselves intimidated by the alphabet soup of “https,” “CMS,” IP addresses” and so on. In this podcast we’ll review the common technical areas encountered when setting up a website or email, helping you make decisions about maintenance and keeping your digital presence secure.

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• A Primer in SEO (Search Engine Optimization)

   March 11, 2014

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  Most people are familiar with the term SEO, or Search Engine Optimization, and understand that it’s important in the world of digital marketing. But what is it exactly, and how do you get it?

  Search engine optimization means that your company’s website is written, formatted and built to put its best foot forward to search engines (the major ones are Bing, Yahoo!, and above all Google, which dominates with an estimated 75% of the market), in order to maximize the chances that your site will come up in the first few listings when a user is doing a search. In other words, the goal is that search engines will deem your site to be so interesting, high quality, and relevant that it will rank your site higher in search results. SEO does not mean, however, that the site is misrepresenting itself, or in any way trying to trick search engines into giving it a higher ranking than it deserves.

  As such, SEO is a vital part of your marketing effort if you’re prospecting for customers on the web – no matter what your business is.

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• The Difference Between Template and Custom-Built Websites

   February 20, 2014

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  Most websites today are developed with a content management system, or CMS – which allows companies to easily and quickly update their sites without technical support. By far the most popular is WordPress, an open-source blogging tool and CMS, which as of 2017 has as much as 50-60 percent of the global CMS market (we’ll focus mostly on WordPress in this article). Some of the other content management system platforms available include Joomla, CMS Made Simple, DotNetNuke, and Drupal. Which system a developer uses for a particular site depends on a variety of factors, including the technical requirements of your server and his/her own level of expertise in the various platforms.

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