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Posts tagged “viral campaigns”

  • Creating shareable content

    The value of content marketing has been proven for years – increased search engine optimization (SEO), fodder for social media and email marketing, team enrichment and more (for even more on this topic, see our blog post). But are you tapping into the potential reach for the content you’re creating? After all, the hard work is essentially done – you’ve developed an idea, wordsmithed it, gone through rounds of revisions and created supporting media – how can you get even more people to see it?

    The answer lies in sourcing the help of others. And the way that is done is through sharing.

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  • Virality and the ALS Ice Bucket Challenge

    Unless you’ve been living under a rock, you’ve heard of the ALS Ice Bucket Challenge. The premise is simple – people are challenged by friends to either dump a bucket of ice water over themselves and make a video of the process, or donate $100 to ALS (amyotrophic lateral sclerosis, also known as Lou Gehrig’s disease). The videos are posted to Facebook, Twitter or other social media sites, and people then challenge their friends to follow suit.

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