Facebook is continually tweaking its algorithm to try and keep its users happy. Unfortunately, these changes seldom help those of us who use Facebook Pages to market our businesses. “I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions,” Mark Zuckerberg posted in early 2018, and went on to clarify that “you’ll see less public content like posts from businesses, brands, and media.” This is bad news for businesses, and may require you to rethink how you use Facebook for marketing. Here are 10 quick tips to make the most of this social medium without spending a dime.
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