Learning Center

Posts tagged “SEO”

  • Google Says Go Mobile — Or Else

    User experience (UX) and search engine optimization (SEO) can give your company website an advantage over your competitors. Often, these items have been considered two independent areas, with care taken to ensure one doesn’t negatively impact the other. However, beginning April 21, 2015, UX and SEO are officially married at the hip.

    Search engine giant Google’s primary goal is to ensure users are getting search results they can use — which will now include particular emphasis on the fact that more and more users are performing searches using mobile devices. Google announced on their Webmaster Central Blog that, “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal.” The bottom line is that pages optimized for the mobile user experience will have one more plus in their favor, and will be listed higher in search engine results pages.

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  • Common Misconceptions About Web Design and Development

    In September 2014 NetCraft reported that the total number of websites worldwide reached 1 billion. In that same period, the UK’s Daily Mail reported, “In the time it’s taken you to read this sentence, at least four new websites have been registered.” Yet, even though the average person visits 89 different websites per month, many misconceptions persist about the medium. In today’s podcast, we’ll talk about some of the reoccurring fallacies we encounter working daily in the website design and development industry.

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  • Google+, YouTube, and Your Website: Establishing the SEO Trifecta

    Establishing a Google + Page and linking it to your website should be an important part of every company’s digital promotion strategy, because it creates significant benefits in search engine optimization (for a detailed discussion on how this works, review an earlier Learning Center podcast/article). Further, your Google+ Page should be linked to your YouTube channel, if you have one – YouTube is actually part of Google, so those two social media complement each other in a uniquely direct way, thus further amplifying the SEO benefits.

    The concept is simple enough – but the implementation can be challenging. Virtually every business we’ve worked with on this has encountered significant difficulties in getting the website-G+-YouTube trifecta set up optimally. Here are a few of the issues we’ve encountered, and some possible solutions. Read More »

  • Google+ for Small Business

    Google+ debuted in mid-2011 to much fanfare, as the search giant sought to enter the social media landscape. Many people believed initially that Google+ was intended as an answer to Facebook — and by that measure, it wasn’t exactly a roaring success. It’s true that Google+ has some surface similarities to Facebook. But Google+ has its own distinct character, and its benefits go far beyond what meets the eye – and in many ways, far beyond what Facebook can offer, especially for business purposes. Here’s a rundown of what Google+ is, and why it’s an increasingly important part of online promotion for your business. Read More »

  • A Primer in SEO (Search Engine Optimization)

    Most people are familiar with the term SEO, or Search Engine Optimization, and understand that it’s important in the world of digital marketing. But what is it exactly, and how do you get it?

    Search engine optimization means that your company’s website is written, formatted and built to put its best foot forward to search engines (the major ones are Bing, Yahoo!, and above all Google, which dominates with an estimated 75% of the market), in order to maximize the chances that your site will come up in the first few listings when a user is doing a search. In other words, the goal is that search engines will deem your site to be so interesting, high quality, and relevant that it will rank your site higher in search results. SEO does not mean, however, that the site is misrepresenting itself, or in any way trying to trick search engines into giving it a higher ranking than it deserves.

    As such, SEO is a vital part of your marketing effort if you’re prospecting for customers on the web – no matter what your business is.

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  • International Search Engine Optimization

    Search engines work hard to return results listings that they anticipate will be relevant to their users and geographic location and the language of the website play big roles in this. Then there are political barriers, in which countries will block competing international companies.

    Make the website more attractive to the targeted country by tailoring your content to them. An effective way to do this is to have multiple versions of the website based on location. For example, if targeting customers in the UK, create a subdomain for that geographic region (for example, http://uk.primedesignsolutions.com) and have a version of the website in that location. Then, when someone is searching using google.co.uk, the search engine can recognize that a geographically-optimized version is available.

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