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Stock photography offers undeniable advantages in price and convenience — but in the long run, custom photography is often a better investment for businesses.
Photography is the visual tool used to communicate what an organization is all about, and to show the people in the organization and the operations of everything around it. Getting professional photography of your business and your employees is a worthwhile investment — your business isn’t stock, so why should you use stock photography? But it’s important to can make the most of the opportunity when your photographer is on-site. Professional photographers will do their best to maximize your investment, but you can help by preparing yourself and the surrounding environment for a photoshoot.
We’ve gone over some of the basics of Instagram, including the benefits of using the service for business purposes – and even how to take better photos for social media. In this month’s podcast, we’ll take a look at some Instagram features and updates, and ways to get more followers.
You don’t have to be a professional photographer or own an expensive DSLR to take great photos. In this podcast, we’ll go over how you can use your smartphone to practice photography techniques that will enhance the quality of the images you post and really improve your social media presence. Read More »
If your customers are on social media, Instagram might be a great way to connect with them while building your brand at the same time. Approximately 3.5 billion photos are liked everyday on Instagram, which makes Instagram for marketing an incredible opportunity. However, there are a few things to know if you want to promote yourself effectively. Like any advertising medium, the dynamics are different, and you have to go about it accordingly. Today, we’re going to look at a couple ways to promote yourself using this social medium, and how to make the best impression possible using Instagram specifically.
One of the most common misconceptions when marketing a business is the belief that in order to be successful, you need a fancy website, a mobile app to go with it, a huge follower base on social media, and all kinds of print collateral on hand (brochures, flyers, posters). Having these materials will improve your chances of reaching potential customers, it’s true — but in marketing, quality is more important than quantity. There’s one component of quality marketing we often fail to acknowledge, or maybe understand at all: quality images.
Check out INNOVATIVE TOMATO, our sister company that specializes in digital advertising, mobile app development, and video & motion graphics.