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Posts tagged “online marketing”

  • How to Frustrate Hackers: Security and Your WordPress Website

    Keeping a website safe from malicious acts is increasingly important, especially when using an open-source content management system such as WordPress. Here’s what you need to know about website security, and how you can minimize the chances your website will be compromised.

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  • International Search Engine Optimization

    Search engines work hard to return results listings that they anticipate will be relevant to their users and geographic location and the language of the website play big roles in this. Then there are political barriers, in which countries will block competing international companies.

    Make the website more attractive to the targeted country by tailoring your content to them. An effective way to do this is to have multiple versions of the website based on location. For example, if targeting customers in the UK, create a subdomain for that geographic region (for example, http://uk.primedesignsolutions.com) and have a version of the website in that location. Then, when someone is searching using google.co.uk, the search engine can recognize that a geographically-optimized version is available.

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