User experience (UX) and search engine optimization (SEO) can give your company website an advantage over your competitors. Often, these items have been considered two independent areas, with care taken to ensure one doesn’t negatively impact the other. However, beginning April 21, 2015, UX and SEO are officially married at the hip.
Search engine giant Google’s primary goal is to ensure users are getting search results they can use — which will now include particular emphasis on the fact that more and more users are performing searches using mobile devices. Google announced on their Webmaster Central Blog that, “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal.” The bottom line is that pages optimized for the mobile user experience will have one more plus in their favor, and will be listed higher in search engine results pages.