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Posts tagged “marketing”

• Avoid These Common Marketing Mistakes

   December 7, 2022

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  As a business owner or organization leader, there is a certain sense of ownership that is a prominent part of your relationship with your brand. It’s an important attribute, and one that can be a great motivator in working towards the success of your company. From a design and marketing standpoint, however, your personal attachment can sometimes cloud your judgement on the most effective way to present yourself to your prospective customer. Let’s take a look at some common marketing mistakes and what they could potentially convey to your audience.

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• Marketing an Inferior Product

   February 6, 2018  Podcast: 00:34:13

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  Sometimes marketing and advertising gets a bad rap — as though our entire industry has set out to deceive the buying public, willing to do anything to get consumers to part with their dollars. That, of course, is nonsense. The true goal of marketing is to present a message that defines what the product or service is, what differentiates it from others like it, and who might best be served by it. Promoting the newest, greatest product is both fun and easy—who doesn’t want to hear about the latest amazing whatever? But what if your challenge is to get attention for something on the lower end of the excitement scale? Today we’ll look at a few ways to promote a lesser product while still being able to look yourself in the mirror.

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• How to Take Better Photos for Social Media

   August 1, 2016  Podcast: 00:26:31

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  You don’t have to be a professional photographer or own an expensive DSLR to take great photos. In this podcast, we’ll go over how you can use your smartphone to practice photography techniques that will enhance the quality of the images you post and really improve your social media presence. Read More »

• The Role of Quality Photography in Marketing

   April 18, 2016

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  One of the most common misconceptions when marketing a business is the belief that in order to be successful, you need a fancy website, a mobile app to go with it, a huge follower base on social media, and all kinds of print collateral on hand (brochures, flyers, posters). Having these materials will improve your chances of reaching potential customers, it’s true — but in marketing, quality is more important than quantity. There’s one component of quality marketing we often fail to acknowledge, or maybe understand at all: quality images.

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• Marketing on a Shoestring

   June 1, 2014  Podcast: 00:35:24

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  Modern marketing tools have changed the rules, creating a level playing field that is very much to the benefit of small businesses. While high-cost tools are still available, more affordable avenues are extremely effective when it comes to communicating with your customers and prospects.

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