Forecasting Your Marketing Efforts for the Coming Year
January 14, 2014 Podcast: 00:33:02January is a not only a time for personal reflections and resolutions — for many businesses, it is the start of a new fiscal year. This means budgets are reset, goals are redefined and projections are made.
Whether you have a dedicated marketing department or are of the Do-It-Yourself variety, these efforts include taking a critical look at the upcoming year’s advertising plans.