If you’ve got a business, you’ve got a brand. Most people think of branding as your logo – but it’s much more than that. Words like branding, marketing, and identity can seem interchangeable. But strong, consistent branding can lead to better results from sales and promotion initiatives, and an improved perception of your company. Whether your brand is an asset or a liability depends on how you’re framing your customers’ view of you, and how well you’re executing the brand. Read More »
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