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Posts tagged “inexpensive advertising”

  • 8 Things to Know About Email Marketing Today

    Email marketing is one of the oldest forms of digital marketing, and one of the most popular. In fact, one study estimated that more than 838 billion (BILLION!) e-mails were sent in 2013 alone. Given the sheer volume of marketing email out there – and how crowded your own in-box might be – it might be tempting to dismiss email marketing as outmoded, overdone, and not worth your time. But in fact, email marketing is incredibly effective – according to the Direct Marketing Association, it has an ROI of 4,300%.

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  • Don’t Rely on Someone Else to Spread the Word

    It’s no secret that running a business requires a large investment of time and money. It can be tempting, especially when the business is a start-up, to try to manage your marketing efforts on a shoe-string (or smaller) budget. It’s a fact that reputation is a key component to every business’s success. However, relying exclusively on word-of-mouth creates far more business development obstacles than the cost savings warrant.

    Without argument, a full-scale marketing campaign can require a notable investment. There is a direct relationship between the investment and results of a well-planned, well-executed campaign (both in terms of rate and volume of return). However, budget-strapped businesses can still achieve satisfactory results. The key is in employing strategic marketing tactics.

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