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Posts tagged “inexpensive advertising”

• 8 Things to Know About Email Marketing Today

   May 8, 2014

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  Email marketing is one of the oldest forms of digital marketing, and one of the most popular. In fact, one study estimated that more than 838 billion (BILLION!) e-mails were sent in 2013 alone. Given the sheer volume of marketing email out there – and how crowded your own in-box might be – it might be tempting to dismiss email marketing as outmoded, overdone, and not worth your time. But in fact, email marketing is incredibly effective – according to the Direct Marketing Association, it has an ROI of 4,300%.

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• Don’t Rely on Someone Else to Spread the Word

   January 13, 2010

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  It’s no secret that running a business requires a large investment of time and money. It can be tempting, especially when the business is a start-up, to try to manage your marketing efforts on a shoe-string (or smaller) budget. It’s a fact that reputation is a key component to every business’s success. However, relying exclusively on word-of-mouth creates far more business development obstacles than the cost savings warrant.

  Without argument, a full-scale marketing campaign can require a notable investment. There is a direct relationship between the investment and results of a well-planned, well-executed campaign (both in terms of rate and volume of return). However, budget-strapped businesses can still achieve satisfactory results. The key is in employing strategic marketing tactics.

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