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Social media has enabled direct communication with your customers in a way that’s revolutionized business – not only can you easily communicate with your customers, they can easily communicate with you. That’s an incredible innovation with many advantages – but it’s also not without its challenges. Today we’ll talk about how businesses can handle negative feedback on social media.
The statistics on mobile and tablet use continue to skyrocket. People are spending more time on their mobile devices than ever – mobile usage is now at 60% of time spent online, vs. 40% of desktop-based activity. Some 20% of millennials aren’t using desktop at all.
These statistics and many others present a compelling case for why your website must be mobile-friendly. But in case that’s not enough to convince you – the search engine giant Google continues to emphasize the importance of mobile. Here are two of the most important ways, and what they mean for your business.
Although anyone who’s online is exposed to web advertising constantly, many of us are pretty unfamiliar with the type of digital ads that are available, including how they’re placed and how they work. Here’s an overview of the major types of web advertising.
By now, most small business owners realize that being active on social media should be an important part of their digital marketing strategy. But there are more social media channels than ever, and the landscape is constantly shifting – it can be hard to determine which channels are most important, and how to prioritize time spent on social media marketing. In this podcast, we’ll talk about how to evaluate the channels available as you develop a social media strategy that’s right for you.
User experience (UX) and search engine optimization (SEO) can give your company website an advantage over your competitors. Often, these items have been considered two independent areas, with care taken to ensure one doesn’t negatively impact the other. However, beginning April 21, 2015, UX and SEO are officially married at the hip.
Search engine giant Google’s primary goal is to ensure users are getting search results they can use — which will now include particular emphasis on the fact that more and more users are performing searches using mobile devices. Google announced on their Webmaster Central Blog that, “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal.” The bottom line is that pages optimized for the mobile user experience will have one more plus in their favor, and will be listed higher in search engine results pages.
Check out INNOVATIVE TOMATO, our sister company that specializes in digital advertising, mobile app development, and video & motion graphics.