We all know that Facebook’s organic reach – that is, the number of fans your posts reach without paid promotion – has been declining considerably. Using the “events” Facebook feature is a powerful and under-appreciated way to counteract that trend, and some recent changes to how events work make them more useful than ever. There’s evidence that Facebook is actively working to make events even more relevant, because the more people interact with events, the more time they spend on the social network. If the use of events is appropriate for your business, this guide will help you make the most of them.
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