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With the increase of social media marketing, many companies have sent their email newsletter out to sea. But people are still emailing every day, and email newsletters are a great way to reach out directly to your customers. Especially with social media saturation and Facebook’s “boosted post” policies, email newsletters and promotions can make it more likely that your subscribers will see your message.
Email marketing is one of the oldest forms of digital marketing, and one of the most popular. In fact, one study estimated that more than 838 billion (BILLION!) e-mails were sent in 2013 alone. Given the sheer volume of marketing email out there – and how crowded your own in-box might be – it might be tempting to dismiss email marketing as outmoded, overdone, and not worth your time. But in fact, email marketing is incredibly effective – according to the Direct Marketing Association, it has an ROI of 4,300%.
When used in conjunction with a well-designed website, social media sites can be a powerful tool for promoting your organization. Websites such as Facebook, Twitter and YouTube now provide your business with a direct link to your most important asset, your customers. If utilized properly, these websites can provide your organization with valuable promotion and insight into your customers’ needs.
Check out INNOVATIVE TOMATO, our sister company that specializes in digital advertising, mobile app development, and video & motion graphics.