Learning Center

Posts tagged “digital promotion”

  • How To Make Your Website Mobile-Friendly

    Mobile phones have overtaken desktop computers as the primary means of accessing information on the Internet. In fact, according to ComScore, an internet research firm, mobile Internet usage has surpassed desktop usage by a significant margin— 51 percent of Internet time is spent on a mobile device, compared to 42 percent on desktops. In this podcast, we’ll take a quick look at the history of web design for mobile, and discuss ways you can adapt your existing website to be more mobile-friendly.

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  • Google+, YouTube, and Your Website: Establishing the SEO Trifecta

    Establishing a Google + Page and linking it to your website should be an important part of every company’s digital promotion strategy, because it creates significant benefits in search engine optimization (for a detailed discussion on how this works, review an earlier Learning Center podcast/article). Further, your Google+ Page should be linked to your YouTube channel, if you have one – YouTube is actually part of Google, so those two social media complement each other in a uniquely direct way, thus further amplifying the SEO benefits.

    The concept is simple enough – but the implementation can be challenging. Virtually every business we’ve worked with on this has encountered significant difficulties in getting the website-G+-YouTube trifecta set up optimally. Here are a few of the issues we’ve encountered, and some possible solutions. Read More »

  • 8 Things to Know About Email Marketing Today

    Email marketing is one of the oldest forms of digital marketing, and one of the most popular. In fact, one study estimated that more than 838 billion (BILLION!) e-mails were sent in 2013 alone. Given the sheer volume of marketing email out there – and how crowded your own in-box might be – it might be tempting to dismiss email marketing as outmoded, overdone, and not worth your time. But in fact, email marketing is incredibly effective – according to the Direct Marketing Association, it has an ROI of 4,300%.

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