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Content marketing is one of the hottest trends in the industry today – in fact, some 92% of marketers are using this technique. Virtually any business can find ways to make it work to their advantage. Simply put, content marketing means you educate and inform customers and prospects about topics relevant to your industry. Thus, you demonstrate your expertise while building relationships.
Most people are familiar with the term SEO, or Search Engine Optimization, and understand that it’s important in the world of digital marketing. But what is it exactly, and how do you get it?
Search engine optimization means that your company’s website is written, formatted and built to put its best foot forward to search engines (the major ones are Bing, Yahoo!, and above all Google, which dominates with an estimated 85-90% of the market), in order to maximize the chances that your site will come up in the first few listings when a user is doing a search. In other words, the goal is that search engines will deem your site to be so interesting, high quality, and relevant that it will rank your site higher in search results. SEO does not mean, however, that the site is misrepresenting itself, or in any way trying to trick search engines into giving it a higher ranking than it deserves.
As such, SEO is a vital part of your marketing effort if you’re prospecting for customers on the web – no matter what your business is.
Check out INNOVATIVE TOMATO, our sister company that specializes in digital advertising, mobile app development, and video & motion graphics.