Recycling Your Content Marketing
May 7, 2020We’ve covered the topic of content marketing extensively in the Learning Center, which is our name for the Prime Design Solutions blog. To review, content marketing is exactly what it sounds like – marketing through content, or information, that is useful to the consumer but isn’t selling something directly. Some examples of content marketing might be:
- A candy company publishing a brochure with tips on keeping kids safe while trick-or-treating
- A medical brace manufacturer publishing an informational poster illustrating knee and foot anatomy for use in doctors’ offices
- A financial advisor publishing a blog post about the differences between a Roth and traditional IRA
- A fashion retailer posting a video on different ways to wear scarves
- A paint company creating an infographic illustrating how to choose between various types of varnish