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WordPress 5.0, released in December of 2018, introduced a new content editor called Gutenberg. Gutenberg drastically revamps the traditional WYSIWYG editor, moving from text-only content to a click-and-drag editor based on content blocks.
Regardless of the type of business or organization, digital marketing is likely to be a huge component of your promotion strategy. While some listeners will be able to confidently navigate this technological landscape, others find themselves intimidated by the alphabet soup of “https,” “CMS,” IP addresses” and so on. In this podcast we’ll review the common technical areas encountered when setting up a website or email, helping you make decisions about maintenance and keeping your digital presence secure.
Most websites today are developed with a content management system, or CMS – which allows companies to easily and quickly update their sites without technical support. By far the most popular is WordPress, an open-source blogging tool and CMS, which as of 2017 has as much as 50-60 percent of the global CMS market (we’ll focus mostly on WordPress in this article). Some of the other content management system platforms available include Joomla, CMS Made Simple, DotNetNuke, and Drupal. Which system a developer uses for a particular site depends on a variety of factors, including the technical requirements of your server and his/her own level of expertise in the various platforms.
Your organization’s website can be the hardest-working, most versatile tool in your marketing kit. But to realize its true potential, you need to actively maintain the information published. While some rely on their development firm to perform all updates, the most efficient and cost-effective approach to content management is using a Content Management System (CMS).
Check out INNOVATIVE TOMATO, our sister company that specializes in digital advertising, mobile app development, and video & motion graphics.