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Posts tagged “color”

  • Infographic: The Dress That Almost Broke the Internet

    Unless you’ve been hiding out under a rock for the past week, we’re sure you’ve heard about #thedress. You know, the one that different people see in wildly different colors? By now The Internet has been flooded with Tweets, Facebook posts and news articles about the dress, and you may be sick of hearing about it — but one of our senior designers couldn’t resist creating an infographic to explain the phenomenon of the dress that has taken the world by storm.

    Infographic: The Dress That Almost Broke The Internet

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  • The Psychology of Color in Marketing

    The use of color is of great importance to anyone that works in advertising. We all know how important color schemes are to brand consistency and we’re also quite cognizant of the messages certain colors send. The power of color lies in its ability to communicate non-verbally. In fact, up to 87% of sensory perception comes to us through color. To marketers, that kind of power deserves a close look.

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