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Posts tagged “branding”

• Is rebranding the right move for your business?

   June 6, 2017  Podcast: 00:16:25

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  Has your brand become stale? Are you finding it increasingly difficult to attract new customers? How do you know if it’s time to revisit your brand in its entirety or simply put more effort into your outdated marketing strategy?

  Remember, rebranding is a chance to start fresh — it doesn’t mean you’ve failed or that what you had wasn’t great at one time, it’s simply a reminder of how quickly market trends are evolving, shaping your customers’ perceptions of both you and the competition.

  On the other hand, your company may not need a total revamping of its identity. If your competitors are keeping up with the ever-changing times and you are not, you may want to revisit your marketing plan.

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• The Psychology of Color in Marketing

   February 2, 2015  Podcast: 00:24:23

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  The use of color is of great importance to anyone that works in advertising. We all know how important color schemes are to brand consistency and we’re also quite cognizant of the messages certain colors send. The power of color lies in its ability to communicate non-verbally. In fact, up to 87% of sensory perception comes to us through color. To marketers, that kind of power deserves a close look.

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• How to Get the Most out of Email Marketing

   November 3, 2014  Podcast: 00:40:27

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  With the increase of social media marketing, many companies have sent their email newsletter out to sea. But people are still emailing every day, and email newsletters are a great way to reach out directly to your customers. Especially with social media saturation and Facebook’s “boosted post” policies, email newsletters and promotions can make it more likely that your subscribers will see your message.

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• Branding – More Than a Logo

   April 18, 2014  Podcast: 00:36:00

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  If you’ve got a business, you’ve got a brand. Most people think of branding as your logo – but it’s much more than that. Words like branding, marketing, and identity can seem interchangeable. But strong, consistent branding can lead to better results from sales and promotion initiatives, and an improved perception of your company. Whether your brand is an asset or a liability depends on how you’re framing your customers’ view of you, and how well you’re executing the brand. Read More »

• Making Small Companies Look Big

   January 13, 2010

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  Being a small business has many advantages that carry over to your customers, such as an increased dedication to customer service and a lean, efficient approach to projects, services and pricing. These advantages can not only increase your competitiveness in today’s market, but can also maximize the benefits your customers receive for their money. Everyone wins, but only if your customer is confident that your organization can deliver on the promised goods.

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