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A logo guides the appearance of all your marketing materials – from signage to collateral to website – and is the cornerstone of your brand. That’s why creating a logo is one of the most challenging and interesting tasks a graphic designer can undertake.
Recently Facebook changed its entire company name to “Meta,” a new, overarching brand that includes not only Facebook but also WhatsApp, Instagram, Oculus (a virtual reality platform), and Messenger. “Today we are seen as a social media company, but in our DNA we are a company that builds technology to connect people, and the metaverse is the next frontier just like social networking was when we got started,” Meta CEO Mark Zuckerberg said when the move was announced. It’s the latest change in a series of seemingly never-ending changes the social media giant has made.
Gone are the days of long, text-filled website pages where potential customers are tasked with teaching themselves about the products and services a company offers. These days, many are in search of a short video that tells them the important parts:
The best part about websites is that unlike print pieces, they’re easily edited and updated. But despite this wonderful feature, it can be all too easy for your website to become stagnant – which can be a problem not only aesthetically, but also in how your website functions. Here are 8 things to look at when you’re refreshing your website.
Working with a marketing agency should ideally feel like you’re working with an extension of your team, rather than merely a vendor. Here are some tips on how you can get the most out of your relationship with a marketing agency.
First invented in the mid-90s, a Quick Response code is a square bar code that can link the physical world to a digital action when scanned by a mobile device. They debuted to much fanfare, but did not live up to their initial promise in the United States. You may have noticed that QR codes are making a comeback. In this month’s post, we’ll discuss a few of the reasons why this is, and how QR codes might work for you.
Check out INNOVATIVE TOMATO, our sister company that specializes in digital advertising, mobile app development, and video & motion graphics.