Learning Center

  • Eight Ways to Refresh your Website

    The best part about websites is that unlike print pieces, they’re easily edited and updated. But despite this wonderful feature, it can be all too easy for your website to become stagnant – which can be a problem not only aesthetically, but also in how your website functions. Here are 8 things to look at when you’re refreshing your website.

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  • Using QR Codes in Marketing

    First invented in the mid-90s, a Quick Response code is a square bar code that can link the physical world to a digital action when scanned by a mobile device. They debuted to much fanfare, but did not live up to their initial promise in the United States. You may have noticed that QR codes are making a comeback. In this month’s post, we’ll discuss a few of the reasons why this is, and how QR codes might work for you.

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  • Myths and facts about getting a new website

    Is your website out of date and needing a design tweak or complete overhaul, or is your business new? Whether you’re replacing an old site or getting your first one, here are some myths and facts about getting that new website launched into cyberspace.

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  • Images for the Internet: What You Should Know

    Search engines use your website’s copy to determine if your site is of interest to people searching for your products and services. But good images help engage your customers and prospects, keeping them interested and reading further – so quality images are crucially important to an effective website. In this post we’ll go over some of the things you should know about choosing images for your website.

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  • Using Google Trends for Marketing

    Of the many online tools available for use in marketing, you should absolutely be using trends.google.com, a free online tool created by Google. Google Trends displays analytics of different search terms people are using on its search engine, Google — and you can use this information in a variety of ways to ensure you are doing the best job possible with your digital marketing.

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Innovative Tomato

Looking for a fresh take on digital and video marketing?

Innovative Tomato

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Check out INNOVATIVE TOMATO, our sister company that specializes in digital advertising, mobile app development, and video & motion graphics.

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