Learning Center

  • Email Marketing for Small Businesses

    Why have an email newsletter?

    Simply put, email marketing provides the best return on investment of any form of marketing, and is useful for both business-to-consumer and business-to-business. Specifically, email marketing is good for:

    Promotion of business – such as sales, new projects, portfolio pieces. Any retail business, especially those with an e-commerce storefront, should be using email marketing to promote new products, sales, and special deals. Business-to-business companies can promote new projects, services, portfolio pieces and more. Any business can tout growth, new employees, and so on.

    Read More »

  • Does Your Business Need an App?

    Today, more people spend time on their mobile phones than watching TV or browsing the internet on their desktop computers. What’s more, that time on mobile is largely spent using apps. From messaging friends and family, to watching videos, to online shopping, apps can seemingly do it all. Chances are your customer base uses their phones just as frequently, and the appeal of having an app for your business can definitely be tempting.

    But the question is, does your business really need an app? App development can cost a lot of time and money, which in the end may or may not be worth it. This month’s podcast explains which businesses are most likely to benefit developing an app, what these apps might be used for, some things to consider before developing an app, and if you should develop an app as opposed to improving your website’s mobile experience.
    Read More »

  • Pinterest for Small Business

    Pinterest isn’t about knowing everything. It is about fulfilling a creative itch that leads to the formation of personal goals — and reaching those goals. Pinterest gives users a way to connect with others who have similar interests. And unlike any other form of social media, people turn to Pinterest specifically to go shopping. This means Pinterest is highly useful for any business-to-consumer company selling things that are visually appealing.

    Read More »