Learning Center

Avoid These Common Marketing Mistakes

As a business owner or organization leader, there is a certain sense of ownership that is a prominent part of your relationship with your brand. It’s an important attribute, and one that can be a great motivator in working towards the success of your company. From a design and marketing standpoint, however, your personal attachment can sometimes cloud your judgement on the most effective way to present yourself to your prospective customer. Let’s take a look at some common marketing mistakes and what they could potentially convey to your audience.

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Progressive Web Apps

What is a PWA?

Simply put, a Progressive Web App, or PWA, is a website that functions in a way similar to a downloadable, native mobile app. A PWA can be installed and accessed via an icon on your home screen – and can even function offline.

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Tips for Photographing Welding

Welding is not a common subject for photography, but if you ever get the opportunity to do so it creates very interesting photos. Since you are dealing with exposure to ultraviolet, infrared, and visible light when being around active welding, there are certain precautions that need to be taken when taking pictures. Here are the methods we follow when photographing someone welding.

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What To Do When an Employee Leaves: A Digital Checklist

Personnel changes are a part of doing business. Some companies deal with such sensitive data that they have complicated and expensive software systems to protect it – but for most small businesses, protecting your digital assets after a personnel change is a manual process. Here are steps you need to take to protect your small business through these inevitable changes.

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Who Holds the Keys to Your Online Presence?

Your company has an established online presence, from your website to your email campaigns to social networking sites. But who controls these accounts? Who might have control of them in the future? If you’re not careful with your online accounts, it may not be you.

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What Makes an Effective Logo Design

A logo guides the appearance of all your marketing materials – from signage to collateral to website – and is the cornerstone of your brand. That’s why creating a logo is one of the most challenging and interesting tasks a graphic designer can undertake.

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