Learning Center

Recycling your content marketing

We’ve covered the topic of content marketing extensively in the Learning Center, which is our name for the Prime Design Solutions blog. To review, content marketing is exactly what it sounds like – marketing through content, or information, that is useful to the consumer but isn’t selling something directly. Some examples of content marketing might be:

• A candy company publishing a brochure with tips on keeping kids safe while trick-or-treating
• A medical brace manufacturer publishing an informational poster illustrating knee and foot anatomy for use in doctors’ offices
• A financial advisor publishing a blog post about the differences between a Roth and traditional IRA
• A fashion retailer posting a video on different ways to wear scarves
• A paint company creating an infographic illustrating how to choose between various types of varnish

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Optimizing HTML5 Banners for Web

Many designers can struggle with optimizing their animated HTML 5 banners for web. Publishers, media companies, ad networks, and independent websites have varying and particularly strict guidelines on file size requirements for what files they’ll take. Some will be generous with their file sizes, allowing up to 200kb, but most want that final packaged file at 150kb at the top end to 100kb or under most of the time.

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Engaging your audience with custom photography

Stock photography offers undeniable advantages in price and convenience — but in the long run, custom photography is often a better investment.

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Domain name scams and how to avoid them

Any entity that has a website has to buy and register a domain name – that is, the combination of letters behind www that is assigned to your site’s IP address — something like www.yourcompany.com. Simple enough, right? But this simple need is the source of seemingly endless domain registration scams. In fact, Prime gets multiple inquiries every month from clients who have been targeted. In this article, we’ll review the most common forms of domain scams, and how you can recognize and avoid them.

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How chatbots can work for your business

Chatbots, despite their futuristic name and sudden increase in popularity, have been around for quite some time. Granted, they weren’t always as advanced as they are today, but over the past few years have been implemented into customer service for a wide variety of businesses. Now, with advancements in machine learning for these bots, the possibilities are greater than ever before.

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Why website accessibility matters

Just about everyone uses the internet. Accessibility is all about making sure websites are usable for everyone, including people with physical or cognitive disabilities. Basically, web accessibility means the way someone needs to use a computer/tablet/phone should not prevent them from accessing a website effectively.

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