Today, more people spend time on their mobile phones than watching TV or browsing the internet on their desktop computers. What’s more, that time on mobile is largely spent using apps. From messaging friends and family, to watching videos, to online shopping, apps can seemingly do it all. Chances are your customer base uses their phones just as frequently, and the appeal of having an app for your business can definitely be tempting.
But the question is, does your business really need an app? App development can cost a lot of time and money, which in the end may or may not be worth it. This month’s podcast explains which businesses are most likely to benefit developing an app, what these apps might be used for, some things to consider before developing an app, and if you should develop an app as opposed to improving your website’s mobile experience.
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