Prime Design Solutions takes the safety of our employees and clients very seriously, and will comply with Governor Wolf's directive that non-essential offices be closed starting March 17.

Fortunately, the nature of our work is that it's very portable, and our employees will be working from home on current and new projects. We will continue to be in touch with you, and you can reach us as you normally would -- email, online communication or by phone (please call our main number, 814-248-3180).

If you have immediate communication needs due to the current circumstances, our team is here to help.

Learning Center

  • Recycling your content marketing

    We’ve covered the topic of content marketing extensively in the Learning Center, which is our name for the Prime Design Solutions blog. To review, content marketing is exactly what it sounds like – marketing through content, or information, that is useful to the consumer but isn’t selling something directly. Some examples of content marketing might be:

    • A candy company publishing a brochure with tips on keeping kids safe while trick-or-treating
    • A medical brace manufacturer publishing an informational poster illustrating knee and foot anatomy for use in doctors’ offices
    • A financial advisor publishing a blog post about the differences between a Roth and traditional IRA
    • A fashion retailer posting a video on different ways to wear scarves
    • A paint company creating an infographic illustrating how to choose between various types of varnish

    Read More »

  • Optimizing HTML5 Banners for Web

    Many designers can struggle with optimizing their animated HTML 5 banners for web. Publishers, media companies, ad networks, and independent websites have varying and particularly strict guidelines on file size requirements for what files they’ll take. Some will be generous with their file sizes, allowing up to 200kb, but most want that final packaged file at 150kb at the top end to 100kb or under most of the time.

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  • Domain name scams and how to avoid them

    Any entity that has a website has to buy and register a domain name – that is, the combination of letters behind www that is assigned to your site’s IP address — something like www.yourcompany.com. Simple enough, right? But this simple need is the source of seemingly endless domain registration scams. In fact, Prime gets multiple inquiries every month from clients who have been targeted. In this article, we’ll review the most common forms of domain scams, and how you can recognize and avoid them.

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  • How chatbots can work for your business

    Chatbots, despite their futuristic name and sudden increase in popularity, have been around for quite some time. Granted, they weren’t always as advanced as they are today, but over the past few years have been implemented into customer service for a wide variety of businesses. Now, with advancements in machine learning for these bots, the possibilities are greater than ever before.

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  • Why website accessibility matters

    Just about everyone uses the internet. Accessibility is all about making sure websites are usable for everyone, including people with physical or cognitive disabilities. Basically, web accessibility means the way someone needs to use a computer/tablet/phone should not prevent them from accessing a website effectively.

    Read More »

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