WEB. PRINT.MARKETING & BRANDING.

Video Brings Your Website to Life

Gone are the days of long, text-filled pages where potential customers are tasked with teaching themselves about the products and services a company offers. These days, many are in search of a short video that tells them the important parts:

• Can you solve my problem?
• What is the benefit of choosing your offered solution?
• How do I get …

Using QR codes in marketing

First invented in the mid-90s, a Quick Response code is a square bar code that can link the physical world to a digital action when scanned by a mobile device. They debuted to much fanfare, but did not live up to their initial promise in the United States. You may have noticed that QR codes …

Why website accessibility matters

Just about everyone uses the internet. Accessibility is all about making sure websites are usable for everyone, including people with physical or cognitive disabilities. Basically, web accessibility means the way someone needs to use a computer/tablet/phone should not prevent them from accessing a website effectively.

Using stories in social media

Posting “stories” consisting of one or more images is a hot trend on social media. Essentially, stories are a type of visual post, with the notable fact that they are temporary – they are only a part of your feed for a certain period of time. That’s significant because most people curate their social media …

SEO 101: The Basics of Search Engine Optimization

Search Engine Optimization (SEO) is the process of affecting the visibility of a website or web page in a search engine’s natural results. Basically, SEO affects how high up on the page a website shows up in search results. Higher rankings = more website traffic. This means that improved SEO will increase the likelihood your …

Making Media Relations Work for You

What story does your business have to tell, and who would find it interesting? Think about that for a second. If media relations isn’t part of your promotion strategy, maybe it should be.