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WEB. PRINT.MARKETING & BRANDING.

Helping companies connect with their customers.

Featured Work

1889 Foundation

The 1889 Foundation, Inc. supports innovative programs and initiatives that improve and transform the overall health and wellness of our region. The foundation came to Prime Design Solutions for marketing strategy and execution.

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Highlights From Our Learning Center

Our regularly-updated Learning Center offers a wide range of articles relating to all aspects of marketing - from social media to graphic design, photography to planning. We invite you to explore this resource!

What to do when an employee leaves: a digital checklist

Personnel changes are a part of doing business. Some companies deal with such sensitive data that they have complicated and expensive software systems to protect it – but for most small businesses, protecting your digital assets after a personnel change is a manual process. Here are steps you need to take to protect your small …
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Using QR codes in marketing

First invented in the mid-90s, a Quick Response code is a square bar code that can link the physical world to a digital action when scanned by a mobile device. They debuted to much fanfare, but did not live up to their initial promise in the United States. You may have noticed that QR codes …
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Why website accessibility matters

Just about everyone uses the internet. Accessibility is all about making sure websites are usable for everyone, including people with physical or cognitive disabilities. Basically, web accessibility means the way someone needs to use a computer/tablet/phone should not prevent them from accessing a website effectively.
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Using stories in social media

Posting “stories” consisting of one or more images is a hot trend on social media. Essentially, stories are a type of visual post, with the notable fact that they are temporary – they are only a part of your feed for a certain period of time. That’s significant because most people curate their social media …
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SEO 101: The Basics of Search Engine Optimization

Search Engine Optimization (SEO) is the process of affecting the visibility of a website or web page in a search engine’s natural results. Basically, SEO affects how high up on the page a website shows up in search results. Higher rankings = more website traffic. This means that improved SEO will increase the likelihood your …
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Making Media Relations Work for You

What story does your business have to tell, and who would find it interesting? Think about that for a second. If media relations isn’t part of your promotion strategy, maybe it should be.
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