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When P. Joseph Lehman, Inc. Consulting Engineers presents at tradeshows, it is often to varying audience types—local government organizations; restoration groups; commercial builders (to name a few). So, while their overall presentation needs to remain consistent with the corporate image, the message needs to be tailored to a specific group.
These were the driving points behind the tradeshow system we created for them. The overall booth carries the theme currently used in both on- and off-line promotion efforts. It then incorporates a multimedia presentation that walks viewers through a topic-specific profile and accommodations review. The result is a professional display that is easily customized for any event.