Our Work

Do Johnstown! Identity and Branding

When we set out to create a unique community resource for the people of the Greater Johnstown area an initial challenge was developing a style that was both modern and welcoming without excluding anyone from what was defined as a particularly vast demographic (let's face it, nothing quite measures up to the level of "we need to reach everyone" like a community/tourism website).

The result of our efforts is a clean, classic brand that meshes classic ornamentation and typographic elements with a modern presentation that conveys an image of elegance through all Do Johnstown! publications and promotions.