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Children's Behavioral Health, inc. faced a tricky challenge when seeking out a new logo—evolve a brand that focuses on the individuals they serve (children up to 18 years of age), but to presented in a way that is professional and mature.
To accomplish this, we used simple graphic elements and a traditional typeface, creating a logo that conveys their focus while still retaining a corporate look. It also establishes the primary color trio that is used to establish a more complete style within their branding.