Learning Center

Posts on Social Media: Google+

  • Changes in Google+ And What They Might Mean

    Google+ debuted to much fanfare in June 2011 as the search engine giant sought to establish itself as a social media network. Although it has not successfully competed with Facebook in terms of how people use it, G+ has been a viable and useful alternative for businesses, not least because it can create measurable results in your website’s SEO. As all social networks, G+ continues to evolve. Here’s a rundown of some of the most recent changes, and what they might mean for the future of G+.

    Read More »

  • Choosing social media channels that are right for your business

    By now, most small business owners realize that being active on social media should be an important part of their digital marketing strategy. But there are more social media channels than ever, and the landscape is constantly shifting – it can be hard to determine which channels are most important, and how to prioritize time spent on social media marketing. In this podcast, we’ll talk about how to evaluate the channels available as you develop a social media strategy that’s right for you.

    Read More »

  • Google+, YouTube, and Your Website: Establishing the SEO Trifecta

    Establishing a Google + Page and linking it to your website should be an important part of every company’s digital promotion strategy, because it creates significant benefits in search engine optimization (for a detailed discussion on how this works, review an earlier Learning Center podcast/article). Further, your Google+ Page should be linked to your YouTube channel, if you have one – YouTube is actually part of Google, so those two social media complement each other in a uniquely direct way, thus further amplifying the SEO benefits.

    The concept is simple enough – but the implementation can be challenging. Virtually every business we’ve worked with on this has encountered significant difficulties in getting the website-G+-YouTube trifecta set up optimally. Here are a few of the issues we’ve encountered, and some possible solutions. Read More »