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Posts on Mobile Marketing

  • Google continues to emphasize mobile

    The statistics on mobile and tablet use continue to skyrocket. People are spending more time on their mobile devices than ever – mobile usage is now at 60% of time spent online, vs. 40% of desktop-based activity. Some 20% of millennials aren’t using desktop at all.

    These statistics and many others present a compelling case for why your website must be mobile-friendly. But in case that’s not enough to convince you – the search engine giant Google continues to emphasize the importance of mobile. Here are two of the most important ways, and what they mean for your business.

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  • Instagram for Marketing

    If your customers are on social media, Instagram might be a great way to connect with them while building your brand at the same time. Approximately 3.5 billion photos are liked everyday on Instagram, which makes Instagram for marketing an incredible opportunity. However, there are a few things to know if you want to promote yourself effectively. Like any advertising medium, the dynamics are different, and you have to go about it accordingly. Today, we’re going to look at a couple ways to promote yourself using this social medium, and how to make the best impression possible using Instagram specifically.

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  • How To Make Your Website Mobile-Friendly

    Mobile phones have overtaken desktop computers as the primary means of accessing information on the Internet. In fact, according to ComScore, an internet research firm, mobile Internet usage has surpassed desktop usage by a significant margin— 51 percent of Internet time is spent on a mobile device, compared to 42 percent on desktops. In this podcast, we’ll take a quick look at the history of web design for mobile, and discuss ways you can adapt your existing website to be more mobile-friendly.

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